Singapore’s branded residences market is expected to grow 29% by 2032, with luxury brands accounting for 75% of the pipeline, according to Savills.
The market is entering a more mature phase, remaining firmly concentrated at the luxury end, with limited supply and globally recognised brands underpinning its ultra-prime positioning.
Singapore ranks 11th in Asia Pacific by number of branded residential projects.
The market’s growth is driven by the presence of globally recognised brands such as St. Regis, Ritz-Carlton, W, and Aman.
Luxury brands account for 68% of completed projects and 75% of the pipeline in Singapore, compared to 48% of pipeline projects across Asia Pacific.
The average brand premium in Asia Pacific rose to 29% from 23% over the past year.
Otto Twist, Southeast Asia director at Savills Singapore, says the city-state’s relatively small market benefits from scarcity, globally recognised luxury brands, and limited supply of high-quality branded schemes.
They note that this unique combination supports the market’s growth.
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Vietnam is forecast to be the region’s fastest-growing market, with project numbers projected to increase by 2032, while Thailand remains one of the region’s leading markets.
Phuket and Bali are among established destinations continuing to attract development.
Resort developments are expected to account for 65% of Asia Pacific’s branded residences pipeline, up from 50% of completed schemes, supporting integrated hotel-and-residential developments offering shared amenities, professional management, and lifestyle services.
Louis Keighley, head of Savills Global Residential Development Consultancy, said Asia Pacific’s next phase of growth would be driven by the breadth of its markets rather than simply the scale of its leading markets.
Savills expects greater development of master-planned communities combining branded residences with hotels, retail, wellness, and leisure facilities.
There will also be an increased emphasis on wellness and longevity, alongside expansion into secondary and tertiary resort markets.
Savills’ report notes that the branded residences market in Asia Pacific is becoming more diverse, with upper-upscale, upscale, and selected midscale brands taking a growing share of development activity.
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