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The Rise and Rise of Online Advertising

Posted by: | Posted on: April 11, 2022
Konseling Online

In 2006 online advertising surpassed that of the press in terms of revenue, and last year (2009) it sped past that of television advertising as well. Spending on online advertising grew by 4.6% in the first half of 2009 reaching £1.75 billion. This was fuelled largely by the huge rise in search engine advertising, which grew by 6.8% YOY to £1.05 billion last year, and makes up 60% of the online advertisements market.

The general rise has slowed somewhat since 2008 when its growth hit 17%. However, the financial crisis led the way for online advertising to overtake television 6 months earlier than was originally predicted.

For advertisers, the internet provides a far more accurate and discernible mass of data. They are now more able to determine how many people have seen an online ad, and furthermore how many have made a transaction immediately afterwards.

However, not everyone is convinced by the success of the online advertising sector. Konseling Online Thinkbox, the marketing body for commercial television broadcasters, have complained that the comparison between television and online advertising was unjust as the various components of the latter have been conveniently assembled to represent one single figure. Lowongan Kerja They claim that each factor such as e-mail, search marketing, and classified ads should be deemed separate elements.

Another factor to consider is the increasing presence of TV broadcasters’ online services such as Channel 4’s 4oD and the ITVPlayer. In addition to this, it seems to be the case that the development of online video advertising is crucial to the continued prosperity of internet marketing. On the other hand, online video makes up a minor part of the marketing mix in comparison to TV, and is unlikely to pose any real threat to television advertising within the next 5 years.

Allied to the rise in online advertising is the complementary rise in SEO, a means through which one can not only generate more traffic to various websites, but also generate a specific type of traffic. Due to its reputation for achieving a tremendous return on investment, SEM is fast becoming a powerful tool in the online world.