How to Boost Your Google Maps Marketing Campaign
Noticed how Google changed how it shows search results? On top, you will likely find Google Maps, and then the regular results going down. If you have a small business, Google Maps marketing can bring you great benefits, and when you talk about Google Maps marketing, it all comes down to your Google My Business (GMB) listing.
The following are five effective methods of increasing your Google Maps visibility by optimizing your GMB listing:
Fill in your exact address.
This is the most critical part of Google Maps marketing. Add a detailed business address on your GMB instead of broad city names or cross-streets.
All keywords, URLs and other things not part of your physical address should not be included; if Google couldn’t detect your location, pin it yourself on the map.
When you’re done filling your precise and complete address, add service area. If you’re in the food business, for example, do you serve at your location or are you limited to food deliveries? You need to be clear on this one. And remember to add and review your web address, business hours, categories, and phone number/s.
Optimize your GMB introduction.
Your GMB intro will tell Google whether your business is relevant to the search query.
A good intro is not overstuffed with keywords. But you do have to mention your business’ unique points compared to competitors, and your reasons for staring the venture. Whatever questions you think prospective customers will have, provide answers. And always write according to the tone and language that fits your intended audience.
Make sure your GMB listing is verified.
Don’t stop at dding your details on GMB or updating your intro; you still need to get verified for your listing. There’s no way of reaching a high rank on Google Maps otherwise.
Google verified business through phone, email, and other methods.
Ask for reviews from your customers.
Reviews help your Google Maps marketing efforts by helping establish credibility and authenticity for your business. Don’t be fazed by negative reviews however. Don’t just ignore them; address them directly instead, following Google’s guidelines. By doing so, you are saying that even with your imperfection, they will not stop until you are satisfied with your product or service
Make local citations.
A local citation is any online mention of your business in local media. Finally, because local citations make you more relevant and prominent on Google, they can also drive up your Google Maps ranking. Examples of places where you can find local citations are local blogs and industry directories.