Monday, October 12th, 2020
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Even though we’re in the middle of a pandemic, BTI Partners, a developer based in Ft. Lauderdale, Fla., is still delivering new projects in need of retail tenants. For instance, the retail portion of the company’s Westshore Marina Landing At Westshore Marina District project in Tampa is slated to be completed early next year.
With scores of retailers going out of business, it isn’t easy to find new tenants. But BTI Partners Vice President of Retail Development Britney Mroczkowski isn’t deterred.
“I’m still doing all of my normal marketing tasks, but I’m just making a targeted list and really looking at who’s doing well,” Mroczkowski says. “I think it comes down to who marketed themselves extremely well during quarantine and how they’ve evolved their business.”
But how do you know who is doing well and who isn’t? For Mroczkowski, on-the-ground research is still essential.
“I’m walking around town and, if