Tuesday, September 29th, 2020
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Traditional retail formats are evolving to meet modern consumer demands. So said a session last week at the CREW Network Convention, a Virtual Event. In a breakout session, panelists talked about how to embrace omnichannel marketing, pros and cons of smaller and more targeted store formats, testing brand collaborations, pop-up stores and more.
According to Smita Butala, SVP of global real estate and associated general counsel at Ralph Lauren Corp., New York City’s The Polo Bar restaurant, did delivery for the first time during this time. “Many retailers have to rethink how to give the customer the same experience.”
Clinenteling became a really big thing, she said. “Figuring out how to sell but fulfill those sales through the in-store inventory and bringing that journey virtually is about creative thinking,” she said. “Bringing the experience to your front door and still give you that one on one connection.”
The consumer, she
Halloween is going to look quite a bit different this year. The coronavirus pandemic has put the kibosh on costume parades and door-to-door candy hunts in many communities across the nation.
In fact, according to the latest research from Morning Consult, 47% of families will be canceling their usual holiday parties altogether this season, and that includes Halloween celebrations.… Read More