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Wednesday, September 16th, 2020

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Posted by: | Posted on: September 16, 2020

The New Normal for Office Marketing

While Hines’ Senior Managing Director John Heagy was able to close a massive deal with Microsoft at the 523,000 square-foot Atlantic Yards office development in West Midtown Atlanta in May, he admits COVID has upended the office leasing process.

“There is no question that the environment for traditional marketing has been completely rocked,” Heagy says. “While we were working with Microsoft [before the pandemic], we were able to show space, have meetings with them directly and meet them at the site on a regular basis. We’re just not able to do that right now.” 

While brokers are now able to meet with clients again, if both parties are willing, the process is still cumbersome. Everyone is wearing masks, staying socially distant and arriving in different cars.

“You’ll hear that [that the process is cumbersome] from brokers that you talk with on the ownership side, but we have worked pretty hard

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Posted by: | Posted on: September 16, 2020

Lessons From Listings Photos: See the Power of Staging in This Pennsylvania Carriage House

It doesn’t matter how perfect your home is—if your listing photos don’t stand out, potential buyers won’t come by to take a look. In our series “Lessons From Listing Photos,” we dissect the smart updates sellers have made to their homes, and how their listing pictures highlight the home’s best assets.

These days, staging a home—redecorating it with furnishings and decor selected to appeal to buyers—is an important step that nearly every homeowner should think about when it’s time to sell their house.

When potential buyers view a home—whether online or in person—you want them to be able to picture themselves in your space. But it’s hard to do that when your personal stuff is everywhere. That’s where staging comes in. It’s a tool to highlight the strengths of each room and eliminate anything

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